OUR IDEA OF PLAY
We're always trying new brands, keeping ourselves open to experimentation, and keenly observing culture, consumer, and competition to contextualise our creativity.
HOW WE WIELD OUR PEN
We scribble brand ideas, write campaign concepts, and sketch website frameworks and digital visuals.
WHEN THESE COME TOGETHER
Our work is fueled by curiosity, diverse perspectives, and creativity. We colour within and outside the lines to deliver what we know we'll be proud of, our clients will be happy with, and what consumers will love for a long time.
WHAT WE DO
✌️ Support impact-oriented organisations, 🧪 Experiment,
🗒️ Love clear briefs, 🗓️ Respect timelines, ✅ QC again and again,🤝 Collaborate creatively,📱 Keep you in the loop, 🧾 Quote fair fees, 🔎 See God in the details,
⚖️ Respect work life balance,❓Ask questions, 🏁 Align with business goals
WHAT WE DON'T
😇 Work weekends, 🙊 Make unrealistic promises, 🙈 Follow trends blindly,
🤫 Word vomit on social media, 🎩 Pitch “quirky” content, 🧭 Take meetings without agendas, 😶🌫️ Overpromise and underdeliver, 👀 Make assumptions, 😴 Offer blanket strategies, 🏎️ Take shortcuts, 🚩 Work with unrealistic timelines
OUR APPROACH
We believe in marketing that's grounded in reality, not buzzwords.
We like to understand brand and business in equal measure, pitch practical campaigns, and strategise from scratch with every project.
REALISTIC
We set achievable goals and focus on long-term growth, not just short-term wins.
STRATEGIC
We select and suggest platforms and tools mindfully, keeping consumer at the heart of it all.
AUTHENTIC
We like storytelling and worldbuilding. Your brand will have perspective, intent, and personality.
We're not afraid to reinvent. We embrace change, experiment with new formats, and adapt our approach as needed.
ADAPTABLE
DATA-DRIVEN
We say progress over perfection. We use data to measure, monitor, and modify our strategies, ensuring continuous improvement and growth.
CREATIVE
Our work is driven deeply by the vision of a business and we utilise creativity to bring it to life in full colour.
WHO WE ARE
ARUNIMA
Co-Founder
The strategic brain and funny bone of Playpen, Arunima brings 6 years of experience helping purpose-driven brands turn ideas into intentional strategies with thoughtful branding and communication that sticks.
Her background in theater taught her the art of collaboration and the magic of reading the room - tools she uses to remain adaptive, solution-oriented, and process-driven as a marketer. Arunima has previously worked with Westin Hotels, EazyDiner, Rashki, and HCL.
Radhika's passion for film, literature, and art has nurtured her perspective as a marketer that thinks holistically and at the confluence of design and communication. Radhika has previously worked with KNMA, Pearson, Nike Foundation, and JW Marriott.
RADHIKA
Co-Founder
The observant eye and design arm of Playpen, Radhika brings 6 years of experience helping organisations blend data, dialogue, and design to forge campaigns that hold impact, intention, and identity at the heart of marketing.
Radhika's passion for film, literature, and art has nurtured her interdisciplinary marketing perspective and use of diverse mediums of expression. Radhika has previously worked with KNMA, Pearson, Nike Foundation, and JW Marriott.